B3 Film Festival
5 years of cooperation with B3
Export
Culture
Client
B3 is an international festival for film, media arts and creative technology in Frankfurt, which brings together professionals in the field as well as a wider audience interested in culture. Realist has been a long-term strategic marketing partner for the B3 festival. Over the past 5 years, we have helped to keep the festival’s image fresh and increase B3’s visibility both in Germany and internationally.
The challenge
Festival marketing needs a full service. If design, message and digital media do not work as a coherent system, ticket sales will suffer. For B3, the same core task had to be solved every year:
Firstly, how to make sure the right target audience (creative industries, film, arts, tech) gets to the programme and tickets at the right time.
Secondly, how to maintain a coherent brand language online and in the Frankfurt cityscape at the same time.
Strategy
Each year, we created a clear visual identity based on the focus theme, which works across digital, cityscape and physical materials. In addition to the identity, we created a 10-month comprehensive programme of communication.
We developed a specific digital media tunnel and combined it with a cost-effective use of outdoor media at strategic locations in Frankfurt’s cityscape. In the digital channels, Metal and LinkedIn played an important role in generating interest and attention and Google/YouTube as a sales channel.
Results and impact
During the five-year partnership, the B3 Festival’s digital marketing grew into a systematic and measurable whole, supporting both local and international visibility.
Aggregated impact of digital advertising:
- Reaching over 1 million targeted users per season
- Social media account followers up over 30% in a year
- Significant increase in clicks and quality traffic to the festival page
- The growth of professional audiences on Instagram and LinkedIn.
